In my previous blog post, I discussed how communication has changed through the years, especially for journalists and the way they have to report the news in order to stay relevant. Messages can get lost in the shuffle, and not be seen, and communicators have to learn new tricks in order to be seen.
I talked about how Daniel Miller from Fox25 Boston utilizes his Instagram account to stay on peoples minds. He allows "fans" to follow his personal account, and in turn, we get to know more about him, and he is a familiar face.
Another way that Daniel utilizes convergence journalism is by using media in his reporting. He could simply post an update that is all text, and he would still get people to read his updates, but in order to roll with the punches, he adds images, and sometimes video to his updates, which makes it flashier and makes his updates stand out.
No doubt there has been training on how to stand out within his news outlet, and as technology changes, chances are these communicators will receive further training in order to stay on the cutting edge of things.
References:
Kolodzy, J. (2012). Practicing Convergence Journalism, 1st Edition. [MBS Direct]. Retrieved from https://mbsdirect.vitalsource.com/#/books/9781136222825/
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